Dewars Añejamos Dos Veces;

On this particular piece I had the pleasure of art directing the entire campaign, everything from the tv spot to print and digital ads. I work hand in hand with the creative director at KRANEO S,C,P,F,. The idea here was to reinforce the Dewar's slogan "Añejamos Dos Veces" which translates to We Age Twice. Parting from this idea the solution was to present two famous personalities from the Dominican Republic who have an online character and formal normal life. One character convinces his alter ego to try the product.

Art Direction and Design: Chago Garcia for Kraneo S,C,P,F,

Creative Direction: Mike Alfonseca for Kraneo S,C,P,F,

Photo Retouching: Anthony Lutje

Post Production: Kraneo S,C,P,F,